The great adventure of AIA, Agricola Italiana Alimentare, starts at the end of the ‘60s. Destined to become one of the most important brands of the Italian agroindustrial division, its name had been associated with the high quality and food safety of poultry, right from the outset.

AIA has always given great importance to communication: right from the start it channelled its product advertising through TV commercials. Back in 1970, it entered Italian homes with a commercial starring AIA's earliest product: chicken. And what a chicken! It immediately won everyone's appreciation with its flavour.

The AIA family grew to adopt a product that was destined to seduce the palates and hearts of Italian consumers: Wudy. Light and delicious, this was the first chicken wiener sausage: no words can describe the goodness of Wudy! 

In 1990 AIA launched Spinacine: a chicken or turkey escalope with tasty spinach leaves, coated with crispy breadcrumbs. Make way for flavour, make way for Spinacine AIA!

Onto the Italians' dinner table came BonRoll, the oven-ready white meat roast with a tasty filling. Even the most inexpert cooks could now serve up a delicious roast.

Flavour and lightness find a new balance thanks to aeQuilibrium. A product line in which AIA makes cold cuts lighter by using poultry meat. For those wishing to eat well and follow a light diet, without having to give up on flavour, from today, the solution is aeQuilibrium.

AIA presents a series of commercials and a new web campaign where its products star in several culinary challenges. Italian food lovers duel with one another using original recipes: these are the challenges of “Cuochi d’Italia”!